The Power of Promotional Products

Reach more people, with a more permanent message, for a fraction of the cost, with promotional products.

Why Promotional Products?

Promotional products are useful, long-lasting and appreciated. These cost-effective tools can have a measurable impact with a high perceived value, and easily be used to compliment other advertising media.

Promotional Products are Appreciated

• 83% of American consumers like receiving a promotional product with an advertising message
• 48% would like to receive promotional products more often
• 38% feel promotional products serve as a constant reminder of the advertiser.

Promotional Products have an Exceptionally High Recall Rate

• 90% of consumers surveyed possess a promotional product received within the last 24 months
• 94% of those consumers could recall the promotional product
• 89% could recall the advertiser
• 78% could recall the message.

Promotional Products Evoke Positive Emotions

59% of recipients have a greater positive reaction to receiving a promotional product than to other forms of advertising.

Top 10 Reasons Recipients Keep a Promotional Product

• 92% - Useful
• 30% - Desirable
• 29% - Attractive
• 19% - Serves as an informative reference tool
• 17% - Fun
• 14% - Loyalty to the advertiser
• 7% - Unique
• 3% - High Value
• 3% - Educational
• 3% - Other